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Last night in Russell Simmons fashion,he held a launch party in New York for his upcoming Oxygen Channell T.V. Show,"Running Russell Simmons," the show debuts November 2nd. and chronicles his day to day life as a music mogul,businessman,and philanthropist. "I like to believe that business is something that leaves a lasting effect on the consumer....it's stable and makes them happy for the long-term. You want to give something that has that kind of effect on people. With my charities, I like to provide something that make people happy (long-term)."

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