Jay Z. is grinding hard these days building "Roc Nation" into a power house music and entertainment empire in addition to his own scorching career.
Another "Jay" has been added to the Roc Nation roster. It was announced yesterday (Nov. 12) that New Orleans rapper Jay Electronica signed with Jay-Z's personal imprint, joining acts J. Cole and Willow Smith at the recently formed label. And to celebrate, Jay-Z threw a lavish party at New York club The Box that neither Jay E, nor anyone else in attendance, would soon forget. The event -- which kicked off at about 10:15 pm and drew head-turning guests like Beyonce and Omarion -- was a three-ring circus that included sexy burlesque dancers, an aerial gymnast, a Russian hula-hoop master and a girl whose "talent" was having men shoot arrows at balloons that were strategically positioned over her privates. (Billboard"I hope with all of this to bring the magic back into hip-hop, all of the love, the wizardry," said Hov. He then explained the real reason he gathered everyone in the room. "This next wizard that I am about to introduce is very exciting. He goes by the name of Jay Electronica." The big news--Jay Electronica is the newest member of Roc Nation. The suited rapper then proved why, stopping often to repeat himself slowly so that everyone would listen. (Rap-Up)
Diddy has been mentoring and courting Jay for over a year, in the hopes of signing him as well. Electronica insists he values everything Puff contributed and hopes to have him involved in his career, but said "Jay-Z made me an offer I couldn't refuse. And I have the freedom I need too." (Miss Info TV)

Jay Z. is building another dynasty, Rihanna,Wale,Jay Electronica,J-Cole,Willow Smith, Sean Garrett, and a host of superstar songwriters and producers so far. Sounds like a recipe for success much success. (THA CHILL ONE)


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