It was recently announced that Lady Gaga's latest album "Born This Way" has sold more than 1.1 million copies.
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Album sales tracker Nielsen Soundscan announced that the pop star's album, which was released a little more than a week ago sold 1.11 copies during its first full week at retailers.
According to Entertainment Weekly, "Born This Way" Is just the 17th album to reach one million copies in a week, ever since 1991 when SoundScan began counting.
Before Lady Gaga, country pop singer Taylor Swift joined the one-million club by selling 1.05-million copies of her record "Speak Now." In 2005 50 Cent sold 1.14 million copies of "The Massacre." The record, though, belongs to 'NYSYNC who sold a total of 2.42 million copies of "No Strings Attached" during its debut week in 2000.
Before the release of "Born This Way" which hit stores on May 23, there was much speculation of how many albums would sell. Early estimates predicted approximately 500,000. As it got closer to the release date, the estimations continued to increase.
In a controversial move, Amazon.com sold the record for just 99 cents, which undoubtedly helped boost sales. It is estimated that Amazon.com sold more than 440,000 copies of "Born This Way" at the 99 cent price. Most of the purchases were through digital sales. This was the biggest week for a digital album in SoundScan history as 60 percent of the sales came from digital sales.
Lady Gaga has been touring to promote the album. She recently stopped by New York City to sign copies of the album at Best Buy. Before the release of the album, Lady Gaga had released a good number of singles, something which was unprecedented. Those singles included 'Born This Way," "Judas," "Edge of Glory," "Hair" and "You and I."
She also topped the Forbes Celebrity 100 list of the "most powerful people in the entertainment business." She knocked Oprah down to second place. Forbes reported that Lady Gaga won the top spot this year due to her 32 million Facebook fans, 10 million Twitter followers and $90 million she earned while touring. Lady Gaga also had 1 million digital downloads for her single "Born This Way" in a matter of five days.
Fans scooped up 1.11 million copies of her much-hyped release "Born This Way" during the week ended May 29, with a bit of help from a hugely popular 99-cent promotion by online retailer Amazon.com Inc.
It marks the biggest first-week sales total since rapper 50 Cent's "The Massacre" debuted to 1.14 million copies in March 2005. The last album to break the million mark was country starlet Taylor Swift's "Speak Now," which started with 1.01 million copies last November. Boy band 'N Sync holds the first-week record with 2.4 million copies for its 2000 album "No Strings Attached."
Billboard estimated that Amazon downloads accounted for upward of 440,000 downloads of "Born This Way." Overall digital downloads totaled a record-breaking 662,000 copies, Billboard said.
Lady Gaga records for Interscope Records, a unit of Vivendi SA's Universal Music Group. Her 2008 debut album "The Fame" peaked at No. 2 and has sold 4.2 million copies to date in the United States. An eight-track follow-up EP titled "The Fame Monster" reached No. 5 and has sold 1.5 million copies.
After one of the most spectacular release rollouts in the history of the record business, Interscope artist Lady Gaga’s Born This Way enters the HITS Album Sales chart at #1, with a cool 1.1 million in sales.
That’s the highest total since 50 Cent moved 1.14 million of Massacre in 2005. Taylor Swift’s Speak Now sold 1.044 million in its first week last October. Counting Lil Wayne’s Tha Carter, which sold 1.005 million in June 2008, UMG has the last four million selling debuts.